Market Research Masterclass

Learn How To Research Any Online Business To Ensure Success Before You Even Start !

The key to making wise and profitable decisions in business is to understand your market. This means knowing who your customers are, what it is they want from your product or service and being able to deliver this in a profitable way.

Whether you are thinking of starting an online business or blog, or you already own one or a traditional brick and mortar business, you need to research your market to ensure you achieve online success and maintain it.

This online course will show you how to analyse any market or niche to get an accurate insight into your chances of success, before you spend any money building websites or pages, or advertise online. This course is equally useful to owners of online or brick and mortar businesses, to get more traffic and social engagement, and improve conversion.

You will learn how to do your own online market research and use the results to power your online business, in this hands-on workshop.

Course Programme:

  • Types of Keywords: Difference Between SEO, Social, and Buying Keywords
  • How to Pick Profitable Niches and Find Seed Keywords
  • How to Expand Seed Keywords
  • Long Tail Keywords and Their Significance
  • Learn How to Find the Perfect Keyword to Target
  • Keyword Research Tools: Market Samurai vs Long Tail Pro
  • Primary and Secondary Keywords and How to Use Them
  • Criteria for a Winning Keyword
  • How to analyse your competition
  • How to Find the Keywords your Competitors are Using to Bring the Traffic in; SEM Rush
  • How to Find Keywords That Work You Didn’t Even Know Existed
  • Developing a Keyword Driven Content Strategy
  • How to Write Great Content based on Keywords
  • WordPress Settings and On-Page SEO Targeting Keywords
  • Keyword Tracking and ROI

About Your Instructor

After studying Economics and Market Research at University, Luca Bernardini worked as a Market Analyst both in Italy and in the City.

After moving to England, before leaving the City to work on his family business, which he is still managing to date.

He joined IBS in 2014, where he has brought is expertise in Market Research and adapted it for the Online Marketing arena.

Online Course Investment:  £197

Pricing Options

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