Study our in-depth and comprehensive practical training In Internet Marketing With Our CPD Accredited Online Diploma Course

Course Overview
About Your Instructor

Diploma Modules


What To sell?
– Selling physical products
– Selling digital products
– Affiliate marketing
– Lead generation / CPA
– Online services

Market Research
– Identifying online trends
– Measuring the market size
– Measuring competition
– Market analysis methodology

AI Opportunities
– How AI is changing everything
– 10 Brand New AI Businesses anyone could start

Domain Names & Hosting
– Registering a domain name
– Website Hosting

Creating Websites
– Installing WordPress
– WordPress themes
– WordPress plugins
– WordPress widgets
– Other website platforms

Crafting Great Sales Copy
– Use of colour and images
– Power Words
– Website Copywriting Needs
– Writing Emails that get Engagement
– Essential Tools for Great Copy

Email Marketing
– Legal Considerations, Privacy and GDPR
– Who you can market to
– Choosing Email Marketing Software
– Segmentation and Automation
– Building a List
– Understanding Spam
– Email deliverability
– Metrics

Selling Online
– Online selling principles
– Sales objections
– Implementing upsells and down sells
– Shopping carts
– Payment gateways
– Coupon codes

CPA Affiliate Marketing
– How CPA works
– Offer sites and networks
– Creating Squeeze Pages
– Generating Leads

Facebook and Facebook Ads
– Introduction to Facebook
– Create a Facebook Business Page
– What to post and when
– Posting strategies
– How to build an audience
– Using Facebook Ads
– Define your Ad audience
– Controlling your Ad Budget

Instagram and Twitter
– Introduction to Instagram
– Account Creation and linking
– Posting with hashtags
– Scheduling and cross-posting
– Instagram Reels
– Introduction to Twitter
– Using Twitter for Business

Video Marketing
– Introduction to video marketing
– Video marketing strategies
– How to rank a video on Youtube
– Editing Tools
– AI Text-to-Video
– How to create Animation Videos
– AI Avatars and AI Voices 
– The best equipment to use

AI Content Creation and Prompt Engineering
– How to instruct AI to get the best results
– Prompting Basics
– Advanced Prompting Tips
– Using Prompt Templates
– Free AI Tool Access

Mindset and Success
– Avoiding Distractions
– Overcoming Fear
– Planning for Success

Search Engine Optimisation
– Search engine optimisation
– Strategies
– Factors affecting SEO on Google
– Understand On – Page Optimisation
– Creating an SEO friendly website
– Understand off-page optimisation
– Building links
– Negative factors affecting SEO
– SEO measuring tools

– Understanding outsourcing
– Where to find outsourcers from $3 an hour
– What to outsource
– How to outsource
– How to make sure your jobs are done well

Using LinkedIn
– Understanding LinkedIn
– Building your Profile
– Maximise Your Skills
– Growing your Network

Google Adwords
– Building keywords
– Advert targeting
– Writing adverts
– Remarketing Campaigns
– Advert tracking

Website Analytics
– Testing & Tracking
– Identifying traffic sources
– Market ‘split’ testing
– Opt-in rates
– Conversion rates

Other Channels and Tips
– Get listed in Google’s business directory
-Webinars, other marketing tools and tips

Action Planning
– How to construct an online marketing plan step by step implementation blueprints

During our Accredited Diploma Course, we will teach you how to take a business idea from concept to creation and get it online. How to create a website that Google and other search engines will love, utilise the power of AI tools, show how to get mountains of website traffic and how to convert that traffic into buyers of your goods or services. 

The course will teach you 100s of strategies for growing your business fast. Since 2007, The Internet Business School has taught thousands of entrepreneurs how to market their businesses more effectively and our students have literally created £millions online over the last 15 years. 

Protect your ROI 

Unlike some other courses, you only need to purchase this course once. However you choose to study, we give you access to watch the course videos whenever you need in our Member’s Area section. This means you can drop by and watch any section you need 24 hrs a day, and follow the training step-by-step whilst you put it into action.

Best of all, in the fast-changing world of Internet Marketing where new strategies and possibilities appear all the time, Simon ensures the course is kept as up-to-date as possible. We update the modules with new content to react to changes in Internet Marketing – this means that whenever you log in, you will see the very latest version of our course. Just think that our students who sat the course back in 2009 can still learn today’s latest training! Imagine what the Internet Marketing landscape will be like in a few more years with the AI Revolution in full swing.

 CPD Accredited Course

 The Internet Business School has been approved to deliver our CPD Accredited Diploma Course to give further recognition to our training. We review and update our course to ensure we meet the specific needs of our learners.

On completion of the Diploma examinations, learners will receive a Certificate of Completion issued by the  CPD Standards Office. The certificate is evidence of the knowledge and skills gained by completing the course and will provide evidence to your future customers that you have studied a wide and varied practical curriculum of actionable and valuable skills and knowledge. This will also act as a  Certificate of Professional Development  to log your training with your employer if needed

About Your Instructor

Simon Coulson is one of the UK’s leading Internet Marketers.

If you’re already in or been around the Internet marketing business you may have heard of Simon or might even have been to one of his previous events. Simon has generated over £35M from internet businesses in the UK.

After mentoring some friends to start their own successful Internet businesses, the first of which has now generated £5 million itself, Simon decided to roll out a coaching program to a wider audience and launched the Internet Business School in 2007 ( before AirBnB, Uber, ChatGPT and Instagram were around).

Our School has trained 1,000′s of entrepreneurs and helped create many successful online businesses. The Internet Business School has been accredited by The CPD Standards Office. Simon is also an established public speaker on Digital Marketing. He has spoken worldwide to audiences of up to 7,000 and shared the stage with world-renowned experts including Former USA President Bill Clinton, Sir Richard Branson, Lord Alan Sugar, James Caan, Caprice, Mike Harris, Tony Robbins, Brian Tracy, Dan Kennedy, Ted Nicholas, Bill Glazer, Bob Proctor.

Course Participant Feedback:

” Exactly What You Need To Know ” – Packed with relevant information for this progressive digital age. This course is coherent and the content is very usable, and recommended, with really good tutors with Simon and the Team. – Graham Whiteman

” Seriously impressive course “ – I went on the Diploma for Digital Marketing course and I was very impressed with what the Internet Business school delivered. They did not only share the latest strategies and ways of improving your marketing online but also shared some very useful and personal tips and tricks they have learnt through the years of their careers as successful internet marketing pioneers. A very useful course for both novices like myself and for people who would like to improve their current marketing online. – John Lindberg

“Fantastic  – so much information to take in but all of it top quality! All I need to do now is to put it into action and the course manual will help me to do that in an easy-to-follow format – Thank you! – Angela Hale

“Fantastic course, everything needed to start or grow a business online”  – If you currently have a business or want to start a new venture then I would definitely recommend you invest in Digital Marketing Diploma by Simon Coulson of The Internet Business School. The content delivered was full of little gems that will help you to be a success online. All of the presenters were full of knowledge.  Thank you, Simon and the team. – Jamie

See our Excellent Trustpilot Feedback

More About The Course 

Instant online access with no restrictions – watch again and again as often as you need. Packed full of bonus content and extra support videos, this is the comprehensive toolkit of knowledge that will help you unlock income generation online.


Course Investment: £1,995

Instant Online Access

Online Course Bonus

Local Business Marketing Course: Get our full online training on how to market your services to local businesses in your area. Quickly earn back your course fee by offering your skills to local businesses in your area. [Value £397].

Finance Available
(subject to status)

Use the ‘Payl8r’ option in the checkout for more details and to apply.


Simon has generated over £35,000,000 online, with the first £2 million from his spare room at home.

Simon Coulson

Simon is one of the UK's leading Internet Marketers

Simon Coulson MBA climbed the corporate ladder with BT PLC for 14 years before quitting corporate life. He started a series of Internet businesses and is now one of the UK’s leading Internet Marketers, having now built five 7-figure online businesses.

Simon has generated over £35,000,000 online, with the first £2 million from his spare room at home. Simon has made his fortune in a range of different Internet business models including information products, membership sites, online retail, online training and online transaction services.

Simon has also become an established public speaker on Internet Marketing and has spoken around the world to audiences of up to 7,000 including at the London o2 arena. After mentoring some friends to start their own successful Internet businesses, the first of which has now generated over £5 million alone, Simon decided to roll out a coaching program to a wider audience and launched the Internet Business School in 2007 and the organisation has trained 1,000’s of entrepreneurs and created many successful online businesses.

He also has interests in property development, self-storage, holiday rentals, and a leading UK Songwriting school. In his spare time, he is an accomplished vocalist and musician and has released 3 albums with over 3 million streams on Spotify.

Accredited Diploma In Internet Marketing