Not all upsells are automated. Some of them are born out of a genuine desire to help your customers.
Let’s say you notice that Judy purchased your program on how to write sales letters that convert, along with your program on sending high converting traffic to an offer.
But Judy hasn’t purchased your program on creating info products that sell like gangbusters. So, you drop Judy a personal note and mention how most of your customers who buy those first two programs also buy the third one, too.
You can let her know that while all three programs work well on their own, your customers have found that combining the three provides the greatest success.
Then you give her a link to the sales page and let her know that the product is still currently available.
You close by saying something like, “Judy, please let me know if I can be of further help to you.” And that’s all there is to it.
The conversion rate on this is higher than almost anything I’ve experienced before. And you’re not even selling. Instead, you’re simply being helpful and making sure your loyal customers have everything they need to succeed.
If you can automate this, then that’s great. But if not, it’s still worth it to do it by hand.
There is something about the personal touch that works wonders, too, because the next time you
send out an offer to the entire list, you’ll find the ones you contacted personally are more likely to
open your emails and respond to your offers.
And once your customers are used to getting personal emails from you, your future recommendations will carry more weight, too.
In this automated world of ours, customers place a high value on your personal contact and help.
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