Category: Blog

You will probably have heard from many sources about the importance of content creation. Familiar sayings such as “Content is King” or buzz words like “content strategies” or “content marketing” and for good reason.  Content creation needs to be at  the top of your to do list.

Why?  Content is important for a number of reasons.  Producing online content, helps your brand, it builds relationships and importantly it strengthens your ranking on Google when the content is focussed on keywords, so called search engine optimisation.

It is also really important because there is so much ‘noise’ on the internet and in our lives generally.  We are being marketed to at every opportunity and our inboxes are overflowing with emails that we never open.  

Flip yourself onto the side of the marketer, the one who is trying to catch the attention means that you need to be creating lots of great quality content to get noticed and the downside is this is going to take time. There are a number of ways you can approach this problem but today I am sharing with you a video from our resident video marketer Ben Brophy, who is going to explain how you can easily repurpose one piece of video content to make three different types, quickly and easily.

The other plus of this method is the fact that different people have different preferences as to  how they like to consume content, so by creating different types you are increasing your chances of the content being consumed by your audience.

Hope you enjoy the video.

How to create 3 pieces of content from one video

 

Regards

Simon

Know, Like and Trust.  Essential in building great business relationships and on the 3 day Accredited Internet Marketing Diploma, I teach you this process and how if implemented correctly it can make even more money online for you.

Part of this process involves maximising the assets your business already has or maybe even putting in place simple processes which will demonstrate to future clients your credibility. The easiest way to do this is to ask your existing customers for testimonials.  In fact, if you have ever been on one of my courses you will know that we implement this on a regular basis.  

I do this in two ways, the first way is by the traditional handwritten feedback form and the second way is by filming testimonials from clients who have attended my courses.  Not only does the feedback give me ideas as to how I can deliver future courses it also gives me handwritten evidence that I can present to potential customers, who are making a decision as to whether to attend one of my future events.

Video, as I said in a previous post, has a tremendous reach and is increasingly important online and so I hope you enjoy this short video from our video marketing expert, Ben Brophy on How you can increase your business with video testimonials.

 

Regards

Simon

PS If you would like to attend the 3 day Internet Marketing Diploma to learn how you can make money online, click here for more details.

By 2017, according to Cisco, video will account for 69% of all consumer internet traffic, so if you are a business and you fail to include video in your internet marketing strategy, then it will be to your detriment.

Video is the future of content marketing and has an enormous reach, You Tube alone receives more than 1 billion unique visitors every month. Video is so naturally engaging and if you get it right you can you may even get a video to go viral.

Worried that you haven’t the budget to engage in video production? Think again, most of us have a smartphone with great video recording functions.  You can buy a cheap lapel mic and away you go.

Think about your target audience and consider how you can connect with them and make sure it is mobile friendly, as it is more than likely that this is where it will be viewed.

To get you thinking, here is a short video from our resident video marketing wizard, Ben Brophy, giving you the 5 Essential Videos Every Business Needs. Hope you enjoy it.

 

Video in Vimeo

5 Essential Videos Every Business Needs (7 mins)

with Ben Brophy

 

Regards

Simon

“If anyone is looking for a mentor to change their lifestyle they need look no further than Simon Coulson”

Keith Franklyn had his life turned around after meeting Simon Coulson and attending one of his courses. Combining his experience in haulage and Simon’s expertise to launch an educational business that made £3500 in its first month. Keith decided he wanted a change when he realised his job was running him, the stress was becoming far too much.

The feeling of being overwhelmed is all too familiar for those who start down the path of becoming an interpreneur. Those best suited to the freedom and self-sufficient lifestyle of the interpreneur often find the nine-to-five corporate slog unbearable. Some may think they must endure this daily torture because it’s the done thing. In fact, Simon Coulson himself didn’t realise how much his corporate job was costing him until he collapsed down an escalator at King’s Cross Station. He had collapsed due to exhaustion, this fateful fall a clear sign that his life needed to change.

 

Yet as Simon himself says in his best seller Interpreneur, The Secrets of My Journey To Becoming An Interpreneur: “Don’t wait until you fall down an escalator to ask yourself the question “What am I doing here and what is life about?” Ask yourself that question TODAY.”

 

Don’t wait until you damage your health to make a change. If you’re not happy with your current job, if your career is more stress than satisfaction, now is the time to make a difference. If the prospect of going it alone seems too daunting, why not follow in Simon’s footsteps and see how he did it?

Pick up a copy of Interpreneur, The Secrets of My Journey To Becoming An Interpreneur and learn the exact formula that has made Simon Coulson £20 million to date. Get a copy of this Amazon bestseller and the Interpreneur Companion Guide for only £1. Between these two books, you’ll be ready to start turning your life around as and when it suits you.

 

“As soon as you’ve got a moment I recommend sitting down with a cup of tea (or coffee, whatever your prefer) and thinking about where you really want to be in life.”

 

Follow Simon and Keith to a better, richer, tomorrow. Order your copy now and start down the path to becoming an Interpreneur.

Get your copy of the Amazon No. 1 Bestseller ‘Interpreneur- The Secrets Of My Journey To Self Made Millionaire’
for FREE
www.interpreneur.com

When I tell you what this is, you will probably say is that it!

So, it is great to get high open rates and if you use the tips in my previous posts to help you compose your email subject lines, then you will be off to a great start.  However, if you get your email opened but then no action is taken on the content within the email then this is not great for your business.  So how do you get people to click?

It is as simple as this.  Mention the topic of your email in the subject heading.  Yes this has been tested and the results show that by pre- qualifying what the content of your email is about then this can  increase click through rates.

I hope you have enjoyed this three part series of the 7 tips to increase email open rates.  Remember to try out different subject headings and then test them to see how they convert. You can then adapt them accordingly.

Always provide value to your audience, connect with them and help them solve their pain. You will then have a happy email list and a more profitable business.

 

Have a great week

Regards

Simon

As promised here is the second part of my series on top email headings.

 

Tip 5 of this series is arguably the most important

 

# Tip 5 –  Self Interest

For example : – How to write a promotional email that converts

This is working right now …

7 quick Facebook hacks

This is the best type of email heading and you should be using it the most frequently. You need to keep them direct and highlight a specific benefit your audience will get by opening your email.

 

 

#Tip 6 – Connection

For example : Thank you …  or  Have a great Christmas! [ Seasons Greetings]

Don’t forget that you are emailing real people and you need to connect with them. It’s not all about the sale.  Remind people who you are and why they are on your list.

 

 

#Tip 7 –  News and Stories

For example –   SEO is changing, find out why…

Is Instagram the new Twitter?

You need to be an authority in your niche and by sharing news and updates this helps maintain and build your authority. You can combine these elements with a curiosity element to increase the chances of the email being opened. Also never forget the power in a story. Telling a story can connect you with your audience and with increased connection, it is more likely that future emails will be opened and your audience will identify with your brand.

 

 

In summary

The tips above are great ideas to encourage your subscribers to click on your emails but you need to deliver the content you promise in the subject line because if not you will disillusion your audience.

However, I have one more great tip which has been measured to increase open rates … look out for the next update.

 

Until next time,

Best wishes

Simon

Our inboxes are increasingly being filled with emails from a variety of sources and as such open rates have significantly decreased. Make sure your emails are the ones that are opened by following these 7 tips about what drives people to open a particular email.

Read the first 4 tips in our series…

 

 

#Tip 1 –  Urgency

For example : – [ Weekend OFFER] only – Get it before it’s gone…!

 

Creating an urgency drives people to take immediate action rather than to wait until some other later point in time.  However, if you use this one too often, it can lead to list exhaustion where your potential customers start to distrust the validity of the offer, so don’t use it too often.  Also make sure that the offer does actually end when you say it will.

 

 

#Tip 2 – Curiosity

For example : – Is this the hottest woman/man in marketing?  

Or the one I used once – “ Helicopter lands in my back garden”?

You have a few words and a few seconds to get your prospect to hit the open button.  If you use one of these lines effectively, you get your subscriber interested enough to click the open button but be careful again, don’t overuse them.

 

 

#Tip 3 – Give something away

For example: – [ Free PDF] Download my Website Traffic Stats & See What’s Working

So the example is an interesting one, as it combines giving something away, in this case a PDF download but it also sparks curiosity. Obviously, you need to be running a business in which someone is interested in your website traffic stats, so if you have just started up online, I would try something else. We all like something free, so give this one a go.

 

 

#Tip 4 – Highlighting Social Proof

For example : –  How I gathered 5,000 leads in one month [ Case Study]

Authenticity is extremely important and if you have the opportunity to highlight this through an email campaign take the opportunity. This example also highlights uses the curiosity factor to encourage the opening of the email.

Marketing your business on Facebook is a great strategy and it doesn’t necessarily mean paying for adverts. I have put together 7 hacks to make the most of your Facebook business page to ensure that your business receives maximum exposure.

Hope you enjoy them!

#1. Encourage personal interaction on your page – Do you have a Facebook page for your business? If so you could encourage personal interaction by tagging people in your post. However it is not so easy to see how to do this, until now …

In your post, click on Edit Post, in the dropdown menu, type @before the person’s name you want to tag, hit done editing and your notification will be sent!

#2. Save for later – There is always so much content in your newsfeed but if you see something that looks interesting, just click the dropdown menu on the top right hand side and you will see a save button, voila!

#3 Pin Important Posts to the top of your timeline to increase visibility – Why not do it, so your important posts don’t get lost within your page. Just click the drop down arrow and click ‘pin my post’.

#4 Keep Your Business Identity Straight – You want to make sure that you are posting as your business and not with your personal profile, so check you have this set up correctly in settings, click the Post Attribution tab and click who you would like to post as.

#5 Respond to your messages quickly even when you are busy it is important to respond quickly to any messages you receive on your Facebook page. A quick hack is to go into settings, then messages and then you can set up to a 250 character message under the Instant Replies setting, which will be sent out automatically to any messages.

 #6 Add a Featured Page Owner – Are you the personality behind your business? Would you like to connect your page to your Facebook profile? Well you can do this, again in settings. Click on Featured then you can add a featured page owner to your page and their details will show in the About section of your Facebook page and also on their personal profile.

#7 Assign roles to others to manage your page – Entrepreneurs need to effectively outsource to effectively manage their time and so why not outsource the management of your page? It is understandable that you might not want to give others complete access but did you know that there are a possible 5 different roles that can be assigned to others, ranging from complete control Admin, to a moderator, who can can’t create or delete posts but can send messages from the page, down to at the very bottom an Analyst role. The analyst can only view insights and see who published as the page but as testing and tweaking is so important, this is really a role that you should get outsourced and done on a regular basis.

I hope you have learnt something from these insights.  There is a lot to learn and lots of hidden features on Facebook but if you utilise what is available you can really maximise your social media presence.

If you would like more Facebook training, please check out the available course.