29th June – The Next Interpreneur One Day Workshop
The Very Best Internet Money Making Strategies Presented by Simon Coulson
Dream of making money online, but don’t know where to start? Want to increase your income without sacrificing your current hobbies and lifestyle? Well you would make a successful Interpreneur! Discover everything you need to know about making money over the internet in this jam-packed one day workshop. Everything is covered from coming up with your first idea to advertising it to the world and creating a new stream of income for yourself.
Want an easy no-nonsense approach to managing your business’ accounts? Look no further than our new fast and easy accountancy course. We’ll teach you all the skills necessary to develop your business, ensure success and help you profits soar.
29th July- Live in a Day – LAST FEW PLACES LEFT
Want to create your own business and launch it all in one day? With our live rapid implementation workshop you can do exactly that! You’ll go from zero to live with your own product just using your own laptop and the hands-on training of our expert Internet Marketing Instructor. You’ll get your own hosted site, WordPress training and a repeatable formula you can go on to use for as many business as you like. There’s 1:1 coaching during the day and afterwards too.
What are you waiting for? Visit our website to discover how to go live in a day! You can use Coupon code RAPID200 and get £200 discount!
Did you know you can outsource pretty much everything you need to start an online business? Everything except for your idea – that’s got to be yours. And overcoming fear. Only you can do that.
So let’s say you come to me, wanting to start an online business. You’re a blank slate, in that you don’t have a clue where to start or what to do. No worries, because someone who is a blank slate actually holds a tremendous advantage over someone who already thinks they know it all, when in fact they don’t really have a clue.
So you come to me and ask what you should do. And I stuff a pad of paper and a pen in your hand, and I tell you to go somewhere quiet and think. Because you’re going to brainstorm like you’ve never brainstormed before. You’re going to write down every idea you get. Good ones, bad ones, stupid ones – even the ones you KNOW for a FACT you cannot possibly pull off.
You’re going to write them all down.
“I want to teach a cooking course to people who currently can’t boil water.”
“I want to build an app that tells people where the vacant parking spots are in New York City.”
“I want to build a community gardening site for people who live in southern Florida.”
And so forth.
Be vague. Or get specific. Just brainstorm your heart out.
Speaking of which, watch for those items that feel especially near and dear to you, and put a little star by those. And then keep writing. You’re going to start your business on YOUR idea – not on what’s necessarily gone before or what other people are doing.
Lose all preconception of what will and what won’t work for now. That comes later. By generating your own business model without worrying about what anyone else is doing, you’re freeing yourself up from comparisons, crappy advice and self-doubts. Your business model can be anything you can imagine.
Naturally once you’ve narrowed your choices down to a handful, you’re going to do some research to make sure there is indeed a market for what you’re proposing. But I’m going to discourage you from spending a lot of time looking at any potential competitors. Ignore what they’re marketing, how they’re marketing it, how they’re advertising and so forth. Because that is where people learn to fear their own idea.
“This is already being done, so I’m too late!”
“This company is already doing a good job of covering this market, there’s no room for me.”
“Their idea is different from mine, so theirs must be the right one and mine must be wrong.”
And so forth.
Thus, you’re eliminating one type of fear that plagues all new marketers.
But there is a second fear you’ll need to overcome – the one that creeps up on you when your friends say, “What, YOU’RE going to start a business? HAHAHA!” Or maybe your friends are supportive, but you lack confidence. “What if people hate my product?” Yup. There’s a real heart stopper. And you cannot outsource overcoming those fears. So how do you deal with them?
For me, I just acknowledge them rather than fight them. Yes, I’m afraid. No, I’m not going to let it stop me. So Mr. Fear, you go sit in that chair over there while I work. And if you get bored, feel free to fly out the window. Believe it or not, this attitude works. When you stop letting fear take ahold of you, when you stop feeling like you’re trapped in its icy grip, when you just acknowledge it and do the work anyway, then fear tends to get real quiet. It takes a seat and watches for an opening. And if you don’t give it one, eventually it just leaves the way it came.
Ignore what’s going on around you. Put blinders on, manage your fear and above all else, stick to your idea
That awkward moment when you arrive second year in a row in that outfit that you haven’t bothered to update. It’s alright if no one remembers it but not quite as fun when your best friend – who has no issue expressing themselves out loud to everyone – reminds you that he/she remembers it well. That equally awkward moment when you have a favorite item of clothing that you think look great in but no one has worn hipsters since the early nineties.
You see, fashion is fleeting and if you don’t keep up with the times, you think you look quirky – while the audience unfortunately thinks that you are simply out of touch. Out dated. Not listening.
And there’s no difference between this concept and your presence online. One of the major problems I have come across is Internet Marketing entrepreneurs that have set up a website a few years ago and it might have cost a fortune or they think it still looks awesome and they don’t need to fix it, unaware that it reduces faith in your ability to know what is currently going on. Because attention to detail is very important and if your website is old and not displaying some of the features that a more updated website of the same ilk is – they will conclude that it is safer to go with them and their products.
Keeping up-to-date is translated as you listening, being current and being interested in what is going on. For example, long sales scripts – while they still convert well in some cases – are being replaced by shorter more visual means. Videos, infographics and modern squeeze pages that are well produced for example.
On this note there’s two things to consider with modern and current Internet Marketing.
1. Update Your Website – It’s mid 2000’s, so your business website shouldn’t look like it’s still stuck in the early 2000s or worse (even if at the time it converted highly.) And it’s about more than just aesthetics. Best practices and web standards are constantly changing so a regular refresh can help you make sure your website is at the top of its game and not being over shadowed by more contemporary sources.
2. Make Your Website Mobile-Friendly – Recent studies have revealed that 80% of local searches on a mobile phone have ended in a purchase. In fact, most people due to better technology and convenience, browse and use their mobile to do everything now. If your website isn’t mobile-friendly and is difficult for the user to open or look through, they will click off and go to someone who can serve their needs for speed and ease. You are missing out on these local consumers when you refuse to move with the times.
Finally, just like fashion, nothing ever stays the same. You will look back at the hairdo you are wearing now proudly one day and think how crazy you were. Don’t let your customers’ feel that way about you right now because simple modern tweaks can raise your profile immeasurably and it’s not overly costly to do so. Just put the time in because that will translate as effort and expertise.
Here at the Internet Business School, we’re devoted to making sure you’re up to date on the latest internet marketing trends. We’ve constantly got our eye on social media, but don’t worry, we’re not slacking off! Keeping an eye on what’s popular on social media has never been more important for business owners. Those who don’t advertise on social media are being left behind in the dust by their competitors. That’s why we want to draw your attention to the millions of potential customers you could find through Snapchat.
Snapchat has just dropped their “Snapbot Spectacles” upon the UK. These sunglasses boast a range of colours, and more importantly, the ability to take photos and videos that links to your phone via Bluetooth or Wifi. These glasses probably won’t be reaching a shop near you anytime soon, and at £130 a pair, they’re a costly accessory. However this doesn’t mean you should underestimate the power of Snapchat as a whole. With over 100 million active users and counting, Snapchat is an ever expanding market that businesses need to be making the most of. Ignore the spectacles for now, this is why you should be advertising on Snapchat.
10 Billion Video Views a Day
That’s millions more than other video-hosting platforms such as Youtube and Vimeo. The number of people who use Snapchat is staggeringly large. With over 100 million active users at the beginning of 2017, that number has no doubt increased by millions by the time you’re reading this. If your business only reached a fraction of that user base, you would be seen by thousands of potential customers.
A New Way to Interact with Customers
Engaged customers are customers who spend more. Snapchat provides a new way to engage with your audience. Social media competitions are a great way to amass a following and encourage customers. Snapchat makes entering these competitions even easier, with the simple nature of just taking a snap. Businesses can also give customers filters to use on their own pictures, letting customers do the advertising for you!
Show You’re a Real Person
It’s important to show that you’re human and not an automated system. Customers like see the people, the human side, behind a business. Take pictures of you, your staff, your business headquarters to give customers a look behind the scenes. It’s another key way to engage your customers with your business.
Prove You’re Up to Date
Snapchat is an instant medium, you can show what you’re doing at the moment you’re doing them. Therefore it’s perfect for showing that your business is aware of the best and latest trends both in social media and in your industry. This gives your business a level of prestige, making customers believe you are the experts in your field.
Want to know more about how you can make the most of Snapchat for your business? Well with the popularity of this social media platform ever growing, the Internet Business School is proud to announce our Snapchat for Business masterclass. This online course can be done whenever and wherever suits you with professional tutorials that will teach you everything you need to know to become a Snapchat professional. To find out more, click here, or visit us at www.internetbusinessschool.co.uk
Would you like to know how to double your conversions with only one sentence? Well you can. Believe it or not, a single sentence can literally double the conversions you get on your higher ticket items.
Yes, this sounds too good to be true, but once I reveal what the sentence is, you’ll understand.
Now mind you, do not try this with low ticket items. You’ll hate yourself in the morning if you do.
Then again, if you have a lot of time on your hands, it’s your decision as to whether you try this on a £50 item or not. In my experience, not many marketers are doing this – probably because they’re either too lazy or they simply have no clue how powerful this can be.
Okay, are you ready for the sentence? Here it is…
“Please get in touch with us personally if you have any questions.”
That’s it. Simple, right?
Then you give them options. It could be a dedicated email address, a phone number or a chat box. The key is to make it a soft invitation, no strings attached. You want to be clear you’re not going to strong arm them once you get them on the phone.
Here’s why it works so well: You’re asking for a lot of money for your high ticket item. Maybe that’s £300 or £3,000, I don’t know. But whatever it is, it represents a sizeable investment for your customer. It’s not like they’re buying a £10 ebook. So naturally they’re hesitant. They need just a bit more of a push to take the plunge. And for some of them, simply knowing they can get in touch with you is enough. This tells them you are indeed a real person with a real business and this is a real product. They relax. They have more confidence in you. And they order.
For others, they have a legitimate question that you either forgot to answer in your sales material, or you did answer it but they didn’t see it. In either case, they really want that answer before they buy. With these folks, you will often be off of chat or email or the phone in less than 5 minutes. Sometimes in less than 2 minutes.
Then there’s the third type of person. Their only real question is, “Are you for real?” because they want to know what happens if they have trouble with your product. Are they going to be able to get in touch with you? How quickly will you answer? And so forth. They need reassurance that you’ll still be there in a month if they decide to use your guarantee. They might even get in touch with you more than once just to make sure.
There is a fourth type of person in this scenario I need to warn you about. This is a tyre-kicker, and they will likely waste your time. The problem is, you don’t know at first if they simply need reassurance, have real questions or they’re just bored and looking to chat.
If you suspect they’re just wasting your time, you can politely tell them you have another caller and you have to go. But generally this isn’t a problem, especially when you check your numbers and realise your sales have about doubled since you offered customers the opportunity to get in touch with you.
One last thing – which communication method should you offer them to get in touch with you? That’s totally up to you. Ideally you want to offer all three – phone, chat and email. And if you have a virtual assistant helping you out, you can do that. We’ve found that offering all 3 choices has the biggest impact on sales. But if it’s just you, then you might want to limit the choices to just the one or two you’re most comfortable with for now. You can always add another method later.
I started to compile a bunch of stats to show you how popular video marketing is becoming.
And then I realized – the last thing you need are more stats about how video is taking over the internet. The fact is, if you’re not using video yet, you’re losing customers, clients and revenue.
Consumers love video. They watch video. They ENJOY video. They even enjoy video when the video is selling something, as long as the video still entertains and informs.
So how can you use more video in your business? And how can you make those videos perform as well as possible in getting your viewers to take action? Here are ten tips to get you started in the right direction:
1: Make your video is about the story, not about the sale.
Anyone can slap up a sales video and put it on YouTube. “Buy my product!” But will it get views? Not likely. Instead, tell stories and deliver value. Let’s say you’re selling a course on how to do marketing for chiropractic offices. It’s tempting to tell the viewer why your course rocks, why it’s exactly what they need, and how it’s only available for a limited time. But what if you make a series of short videos, with each video providing one powerful marketing tip just for chiropractors? I guarantee those videos will be watched and shared among the chiropractic community. You’ll establish massive credibility. And of course you can politely refer them to your website at the end of each video.
These videos won’t sell your course for you. But what they will do is make it far easier to get the sale. Think of it as romancing the client…First you take them out on a date or two or three…And THEN you close the sale. Your success rate will be much higher than if you try to close the sale while the two of you are still strangers.
2: Make the first 10 seconds the BEST 10 seconds ever
One stat says that 20% of viewers will click away from a video within the first 10 seconds. Now you’ve got to ask yourself – why would they do that? They came to watch something, yet they leave almost immediately.
There could be a few reasons:
Your video doesn’t appear to be what they expected. If they are coming from a link that says, “Free iPad!” and your video is about growing organic veggies, you’re going to lose them. Continuity is key here.
You have a long, boring, “Look at me!” intro. You’ve seen those intros where it’s 30 seconds of how great the company, video creator, brand or whatever is. The problem is, no one cares but the person who made the video. Lose the long intro.
You dilly dally around. Taking the first minute of the video to finish setting up your recording equipment is a major no-no.
You don’t start out with a bang. You want to get right to the meat of the subject by quickly introducing what’s happening and then making it happen.
Think about movies back in the 50’s, 60’s and even 70’s – they all had long boring intros filled with lots of credits and no action. Now think about today’s’ movies – from the first moment there is action; something that captures your attention and makes you want to stay tuned to find out what’s happening, why it’s happening and what’s going to happen next. When it comes to writing fiction, teachers often tell their students to lop off the first page or two, because they’re usually full of long, boring intro stuff to set up the first scene. But when you lop that off and start with the action, BOOM – the reader is captivated. Videos are the same way. Start with the good stuff and let it just get better form there.
3: Don’t be so serious.
Your video might be to inform and instruct, but that doesn’t mean you have to sound like a boring, stuffy college professor. Find ways to inject fun and humor into your presentations. This doesn’t mean to inject knock-knock jokes that have nothing to do with the topic at hand. Instead, find the humor in what you’re teaching or talking about. It’s always there, you just have to look for it.
Now I know that when you get in front of a camera, if you’re like most people you get nervous. And when you get nervous, you might not be able to find the humor in anything, except perhaps your own nervousness.
Three things I can tell you – if you practice beforehand in front of a friend, you’ll be surprised at the funny things that come to mind. Go ahead and try your humor on your friend and listen to their feedback. They’ll tell you which ones parts and which to leave out. Second, when you’re filming, continue to think of the camera as your friend. You’re just having a friendly conversation, regardless of whether it’s you on camera or you’re using slides. Third, have fun. If you’re having fun then the viewer will likely have fun as well.
4: It’s good to be human
No one really likes someone who is perfect, or even someone who comes across as perfect. That’s why it’s okay to make mistakes on camera. If you are nervous or if you do something wrong, just acknowledge it and move on. For example, you drop something you were showing the viewer. Laugh, pick it up, make a joke about your nerves or your butterfingers or whatever, and move on. It’s a funny thing when we admit to the audience that we’re human and we can laugh at our own foibles – the audience begins to like us more, and they root for us, too. I even know people who purposely make a mistake or do something clumsy, just so they can get the audience on their side. It’s a truly effective technique when done right.
5: Tell embarrassing stories about yourself
As an extension of the last point, use yourself as an example of what not to do. Let’s say you’re teaching dating tips. You want to tell the viewers what not to do. Instead of saying, “You should never, ever do this or that because it just annoys the other person,” say this: “I was once on a date and I made the dumbest mistake possible. What happened was…” And then go on to tell a story about yourself doing something stupid or wrong or whatever. Notice that now instead of lecturing the viewer, you are sharing a valuable story about how you goofed up. This does a couple of things. It teaches the viewer in a way they will remember, because people remember stories much better than lessons. And it’s yet another opportunity to show just how human you are, and make the audience like you even more.
But what if you never made that mistake yourself? It’s up to you, but I see no harm in telling the story from your point of view anyway. Again, it’s a highly effective teaching method, and everyone loves somebody who can laugh at themselves. Just look at comedians – they are continually telling audiences about the stuff they’ve done that wasn’t too bright. And audiences love them for it.
6: Optimize your videos for search
Here are a few tips for doing just that:
If you can, host your video to your own domain first, before uploading it to sharing sites. This has the potential to get people to link back to your own domain, which will also help your overall SEO efforts.
Enable embedding on your video to increase the likelihood of receiving inbound links.
Add your videos to your sitemap to give Google information about your video. This gives Google useful metadata that can improve Google’s ability to include your video in search results. Here’s a handy page to tell you how:
https://developers.google.com/webmasters/videosearch/sitemaps
Use tags for the relevant keywords. Write full descriptions and add a unique title.
And remember this: If it has a box, Google needs you to fill it out in order to help you rank.
7: Educate your audience
Some of the best videos you’ll ever make, that your prospects and clients will love, are videos that teach your viewers something useful. Whether it’s to get a result they want, show them how to best use your product, or provide useful tips, people enjoy short ‘how to’ videos that teach them what they want to know, when they want to know it. Which of course means you need to be found when they are looking. To do that, go back to #6 and make sure your video shows up in the appropriate SEO searches.
8: Let your customers speak for you
Social proof is best done by your customers on your behalf. For example, you can ask customers to film themselves talking about how they use and love your product. Case studies are an excellent way to showcase your product while teaching your audience how to achieve the result they desire. Your customer might talk about their buying decision, what might have stopped them from buying, and why they went ahead and got the product. Next they might talk about their results of using the product, what specific features they like, and the biggest benefits of using the product. A good customer testimonial or case study can be worth an entire sales letter when it comes to converting new prospects into customers.
9: Add a call to action
Whatever kind of video you’re making, don’t forget to add a call to action at the end. It might be to visit your website, go to a landing page to grab a free report, check out a sales page or whatever.
Just remember that your videos should be 90-95% great content and just 5-10% sales.
10: Add a video to your landing pages to increase conversions
Naturally you’ll want to test this out, but odds are you’ll see a nice bump in your conversions on your landing page if you add a short video.
The video should quickly introduce yourself and let them know what they’re getting when they subscribe. Make it friendly and fun for the viewer, and try to inject a little humor. Most of all, give one very clear and immediate benefit of subscribing to your list and grabbing your free offer.
I know a marketer who never sells a thing on his videos. All he does is provide helpful tips, tell silly stories about his industry and act as a helpful friend to his viewers. And his sales are through the roof. Why? Because people love him and trust him.
Video isn’t hard. What’s difficult sometimes is relaxing enough to simply be ourselves and lend a helping hand or tip to the viewer.
Want to become a master at video marketing?
Click below to discover how to master video marketing with our expert coach Jay Hastings.
Set Up & Run Your Own Amazon Business- Train With The Internet Business School
What’s gripped our attention lately is hardly new but so many don’t realise it’s potential for their business – Amazon!
We browse it, we buy from it, it sends us those signature brown parcels in the post. However did you know it’s the easiest place for you to set up a business from the comfort of your own home? It might even be the simplest method out there on the entire web!
We’re exceptional at coaching business owners on the latest trends in Internet Marketing it is what the Internet Business School is all about. We’re dedicated to helping people create their own internet business and make money online.
Which is why we’ll be showcasing exactly how to generate an income with an Amazon shop at our Live Amazon Mastery Business course.
Start an online business and generate an income online!
Here’s what we’ve found makes Amazon ideal for building a business:
No need for a website.
Whilst you can spend a little more to get your goods at the top of the page, there’s no need to. Your product will be always be shown to those who search for it. Amazon makes sure your business is seen by your intended audience, simply through its search function. Therefore you don’t need to spend your hard-earned cash on ads or flyers because those who want it will see it.
Over 300 million users.
That’s right, Amazon has over 300 million users, and let’s face it, who doesn’t use Amazon for their online shopping these days? This online marketplace is only growing in popularity so now has never been a better time to make use of its huge popularity. If only 1% of users saw your product, that’s still 3 million potential customers!
You don’t even need your own product.
Reselling is a huge business on Amazon. Some products just aren’t available in certain countries and if you can plug that gap, you can easily rake in the rewards. Buy from one provider and sell on at a profit, Amazon makes creating a business so easily you don’t even have to spend hours coming up with the next best selling product. You can just find it online and make it your own. Simple!
Want to find out more about how you can build yourself an Amazon business from the ground up? Well we have the perfect opportunity for you.
The Internet Business School is hosting a one day live Amazon Business Mastery course that will teach you everything you need to know to make money from UK’s biggest online marketplace.
Here at the Internet Business School, we’re committed to making sure your business stays ahead of the competition with the latest in Internet Marketing techniques. Having an up to date WordPress website is an essential way to keep your online traffic flowing. There are many designers and web design companies out there, but how do you choose which is right for you? Here are the top five questions to consider when you outsource WordPress website creation.
What is included in your website packages?
This is a no-brainer. You will want to know what you’ll get for the money you’re paying. If there’s any tech terminology you don’t understand, make sure to ask. When you approach a designer for website creation make sure you have a list of what you want out of your website so you can check and compare. Things you might want to check for include: aftercare, search engine optimisation and links to social media.
How do you calculate the cost of your websites? Do you charge by the hour or by the page?
Whilst it may not be the best idea to start off the discussion with finance, you should establish early on how much you will be paying and how often. Different designers charge their customers in different ways so make sure you know to see if the method suits you.
Can I edit the website myself?
It’s important to keep your web content up to date so you’ll need to know whether you can do this yourself, or if you have to keep paying the designer to do so. Ideally you’d be able to add and edit content yourself, giving you maximum flexibility over your own website.
Do you use templates for website designs or do you custom build them from scratch?
How unique do you want your website to be? Some designers use ‘out-the-box’ templates that can then be customised and altered. Others will build your website from scratch, presenting more opportunities for creativity. You have to consider the uniqueness of your site versus how soon you need it. A templated site may take less time to produce whilst a custom site will certainly be more unique to your business..
What do I have to supply?
Normally you will have the supply the content for your website, the designer will make a frame for you and then put that content in. Make sure to ask exactly what they are expecting you to provide so you don’t end up with uncompleted website or delayed completion when you have to find everything they need.
If you’re saying ‘I Want To do This Myself – But I Need Help’, we’ve got just the course for you.
Check out our Rapid Implementation Workshop – where you will get your site online in a day with 1-2-1 tuition from our expert trainer. Click Below for more details:-
Delivering the latest internet marketing trends to small businesses has always been the Internet Business School’s greatest passion. Our online internet marketing courses aim to bring you up to date with the great platforms out there for massively expanding your business. Recently our attention has been gripped by the World’s Catalogue of Ideas – Pinterest. Today we’re going to share what’s got us so excited. Why should you be using Pinterest for business?
150 Million Users a Month.
In 2013, Pinterest had 70 million users and now that has more than doubled in only four years! The number of people who use Pinterest worldwide is simply astounding, and it hasn’t stopped growing. Every day more and more people sign up, meaning the audience your business could reach on Pinterest is ever-expanding.
Your Products, Their Catalogue.
Pinterest allows its users to create their own personalised catalogue of anything and everything that takes their fancy. This collection style of social media is unique to Pinterest. Each photo or video a user adds to their collection contains a link to the website selling the product or service pictured. These links drive traffic back to company websites. Start posting pictures of your products and services with links and traffic will flow towards your business!
The Power of Pictures.
A picture is worth a thousand words, especially on the internet. People are impatient when searching the internet and will click away if they don’t immediately see what they want. Yet it takes only moment to see a dozen pictures, giving those who post on Pinterest a distinct advantage. Would you rather read a chunk of text or look at a few beautiful pictures? What would make you want to buy something more? Pinterest is a platform full of pictures, perfect for the busy customer who only has a little time to find what they want.
Customer Interaction Made Easy
Pinterest makes customer interaction incredibly easy. Once again, people prefer pictures and they love spending less time on something. So when it comes to testimonials and feedback, people are more likely to share pictures of themselves enjoying your product rather than write out a review. This is perfect for Pinterest where everything is image-based. Not only that, you can invite others to post on your Pinterest, allowing for competitions, feedback and a whole wealth of other customer interaction. Engaged customers are happy customers who are likely to spend more!
Want to find out more about how you could use Pinterest for business? Want to explore the exciting new developments in social media? Come visit us at www.internetbusinessschool.co.uk and discover our range of online internet marketing courses. The key to unlocking massive growth for your business is only one click away!
Here at the Internet Business School, we’re committed to delivering the latest trends in internet marketing to hardworking businesses. Recently we’ve been keeping our eye on Instagram, not just for the great pictures, but because the second largest social media platform in the world is perfect for promoting businesses. So how can you use Instagram for business? Well it couldn’t be simpler. Get your smartphone ready. Here are our dos and don’ts for making the most of Instagram for business.
Do
Post pictures of your business headquarters and staff. Customers like to see the people behind a business.
Create a story with your pictures. Show the process of how your product is made or how your services progress.
Keep your photos on topic. This shows an organised and professional brand.
Look for key figures in your industry and see who is following them. Interact with their followers by liking their posts and leaving comments.
Interact with your audience. Follow them back, like their posts and write comments to show that you are willing to engage with your customers.
Don’t
Set up Instagram on your computer and forget about the app. Most of Instagram’s features are only on your smartphone!
Spam your followers. You only need to post once or twice per day. Any more than that and you’ll bog down your followers and they’ll unfollow.
Overuse filters and sparkly effects. Too much altering makes your photos look unprofessional and more like an array of personal snaps..
Forget to link your Instagram to other social media platforms such as Facebook. You can then cross-post your images, meaning you can get two posts for the effort of one.
Want to know more about how using Instagram for business? Curious about where to get started? Come visit us at www.internetbusinessschool.co.uk to find out how you can use the latest internet marketing trends to grow your business. Or click here to find out how to get stuck straight into Instagram. We look forward to hearing from you soon!
